Business Analytics for Grand Rapids Small Businesses
Data insights that find what drives revenue.
About REA Business Analytics
REA Business Analytics helps small and growing businesses turn data into better decisions, stronger strategies, and measurable growth.
Your website, marketing, sales, and customer data each tell part of the story. We connect the pieces to show what's working, what's not, and where to focus next.
Our expertise combines business intelligence, performance analysis, marketing analytics, data visualization, and strategy to turn complex data into clear business direction.
What business analytics does for your business
Know what is driving performance and where your next opportunity is.
We analyze the data you already have to uncover trends, performance gaps, customer insights, and opportunities across your business.
With the right KPIs, benchmarks, dashboards, and analysis, you can see what is producing results, where resources are being underused, and which strategies deserve more attention.
Less reporting. More insight. Better decisions.
What we do
REA Business Analytics provides:
- Business Intelligence & Performance Analysis
- Marketing & Channel Analytics
- ROI & Performance Measurement
- KPI Development & Benchmarking
- Dashboards & Data Visualization
- Data Integration & Reporting
- Business Strategy & Growth Analysis
We bring your data together so you can see the full picture and make decisions based on what the numbers show.
Why REA
REA combines advanced research and statistical expertise with business, marketing, and strategic insight.
Our team analyzes complex data, identifies trends, measures performance, and turns findings into practical recommendations.
We don't just show you what happened. We help you understand why it happened and what to do next.
And you don't need a data team or new systems to get started. We work with the data you already have.
Serving Grand Rapids & West Michigan
Based in Grand Rapids, Michigan, REA Business Analytics works with small and growing businesses throughout West Michigan and nationwide.
Meet the team
William Medendorp, PhD
Owner & Business Analytics Lead
William Medendorp, PhD, is the owner of REA Business Analytics and a seasoned analyst with deep experience in data analysis, research, performance measurement, and strategic decision-making. He has delivered data-driven insights to organizations and businesses in Grand Rapids, Michigan, and across the country.
William leads REA's work in business strategy, performance analysis, ROI measurement, and decision support. His analytical expertise includes designing measurement systems, building and managing databases, analyzing large and complex datasets, conducting statistical analysis, identifying trends, and evaluating performance against business goals.
His research and evaluation background strengthen his precision and skill as a business analyst. He applies a disciplined, evidence-based approach to defining business questions, determining what the data reveals, selecting meaningful performance indicators, and turning analysis into revenue growth strategy.
At REA, William helps businesses look beyond individual metrics and reports to understand what drives performance, where opportunities exist, and which strategies are most likely to deliver ROI.
William holds a bachelor's degree in Psychology from Calvin College and a PhD in Neuroscience from Central Michigan University.
Focus
- Data Strategy
- Business Intelligence
- Performance Measurement
- Analytics
- Strategic Planning
Militia Wilder
Business Analyst & Communications Manager
Militia Wilder is a Business Analyst with an ECBA™ (Entry Certificate in Business Analysis™) credential from the International Institute of Business Analysis™ (IIBA®) with more than ten years of experience in research, strategy, marketing, performance measurement, and stakeholder analysis.
At REA Business Analytics, Militia turns data into decisions that improve business performance. She partners with clients to define objectives, assess available data, and convert findings into actionable and effective strategy.
Her background in research and strategic analysis gives clients a clear view of what is driving results and where advertising budget is wasted. Her marketing experience adds depth in customer behavior, channel performance, campaign effectiveness, and growth opportunities.
Using proven business analysis principles, Militia helps clients close performance gaps, prioritize opportunities, set meaningful metrics, and focus data where it will have the greatest impact on their goals.
Militia holds a bachelor's degree in Public Relations from Weber State University and an ECBA™ credential from IIBA®.
Focus
- Business Analysis
- Data & Performance Strategy
- Marketing Analytics
- Research
- Strategic Decision-Making
Jon Adams
Data Analyst
Jon Adams is a Data Analyst at REA Business Analytics specializing in data management, analysis, reporting, dashboard development, and data visualization.
Jon turns raw, disconnected business data into organized, usable intelligence. He identifies trends and patterns, measures performance against goals, and builds reporting tools that make complex data easy to understand and act on. His experience includes working with large datasets, maintaining data systems, and developing Tableau dashboards that give organizations a clear view of their key performance indicators.
At REA, Jon designs dashboards and reporting systems that help clients monitor KPIs, track changes over time, and make confident, data-informed decisions.
His technical skills are paired with a background in graphic design, which shapes how he structures and visualizes information so that key findings are immediately clear and ready to act on.
Focus
- Data Analysis
- Data Management
- Tableau
- Dashboards
- Data Visualization